Our Process

Our Five Core Truths

1. We Do Ridiculously Easy-to-Use

No matter what we build or how we build it, the most important question we ask is:

Have we made it ridiculously easy for you -- and your clients -- to do what you came to do?

Whether that's update a gallery, purchase a product, measure return investment or simply connect with you?

If the answer is no, we don't settle; we do everything in our power to find an answer which is both easy-to-use and effective.

2. We Don't Make Excuses

We establish tight timelines for each and every commission we accept; typically, between 2-4 weeks from A to Z, start to finish.

Our reason is simple: as projects drag on, both client and consultant lose momentum. Fatigue and feature creep set in as excitement fades, to say nothing of your opportunity cost.

This is why we're willing to stand behind our commitment; so long as you're able to provide your agreed-upon deliverables, then if we're late for any reason, we'll refund every penny and we'll still complete the job.

3. We Do WordPress, the Right Way

We make no secret of the fact that we love WordPress.

We build websites which provide you with all of the power, extensibility and versatility of WordPress, with none of the hassle that is sometimes associated with the platform.

4. We Don't Create Technical Debt

We can sling code with the best of them, but as much as possible, we use open-source, standards-compliant, marketplace-leading themes and plugins.

We do this because we don't want to waste your time or ours reinventing wheels, or to make you beholden to us with brittle, proprietary code.

Sure, we could bill you for a written-from-scratch theme or shave a few bucks off of our expenses with bargain-basement plugins, but we refuse to create technical debt for you.

We hope to make you a customer for life, but it's important to us that you can take what we've built with you and either maintain it yourself or easily obtain help from someone else.

5. We Automate as Much as Possible

Surgeon Atul Gawande wrote a fascinating book titled the Checklist Manifesto.

If a humble checklist saves lives in the operating room and on the flight deck, we're too happy to apply it to our own work.

We try to automate and systematize our work as much as possible, both for our benefit and yours.